BBA in Branding and Advertising: The Ultimate Guide

  • By Aashruti Bhadoria
  • 5 September 2023
BBA in Branding and Advertising: The Ultimate Guide

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Companies, big and small, are constantly seeking consumer attention, making the role of marketers more critical than ever. If you aspire to become a marketing manager and are intrigued by the evolving world of advertising, a Bachelor of Business Administration or a BBA degree in Branding and Advertising could be your passport to a rewarding career.

In this blog, we will explore how this specialised degree in Branding and Advertising equips students with the knowledge and skills needed to navigate the ever-changing marketing landscape.

What is BBA in Branding and Advertising?

  • A Bachelor of Business Administration or BBA Branding and Advertising is an undergraduate degree program of three years with an average annual fee ranging from ₹1-6 Lakhs.
  • The focus of this BBA program is mainly on the principles, strategies, and practices involved in the fields of branding and advertising within the broader context of business management. 
  • This specialised BBA Branding and Advertising program is designed to provide students with a comprehensive understanding of how brands are created, managed, and marketed to effectively reach target audiences.
  • Students are encouraged to develop their creative and strategic thinking abilities, as these are critical skills in the branding and advertising industry. 
  • To be eligible for this BBA degree, students must have at least 50% in their high school from a recognised board. There are few universities that take admissions based on merit or they either conduct BBA entrance exams
  • Graduates with a BBA in Branding and Advertising can pursue various career paths in the marketing and advertising sectors, and earn an average salary of up to ₹7.5 LPA

Also Read: Traditional vs Digital Marketing

Syllabus of BBA in Branding and Advertising

The specific syllabus for a BBA Branding and Advertising can vary from one university to another. However, here is a general overview of the typical courses and subjects taught during this BBA program. 



Introduction to Advertising

Brand Management

Business Communication


Principles of Marketing

Consumer Behavior

Principles of Management

Digital Marketing

Financial Accounting

Business Ethics and CSR

Fundamentals of Branding

Advertising Design and Concepts



Integrated Marketing Communications

E-commerce and Social Media Marketing

Media Planning and Buying

Human Resource Management

Marketing Strategy

Copywriting and Creative Development

Advertising Research and Analytics

Public Relations

Organisational Behavior

Brand Identity and Visual Communication



Strategic Branding

Creative Strategy and Planning

Marketing Analytics

Branding Ethics and Sustainability

International Marketing

Retail Marketing

Advertising Campaign Management

Digital Advertising Strategies

Entrepreneurship and Innovation

Final Project

Job Opportunities after BBA in Branding and Advertising

Completing a BBA degree in Branding and Advertising opens up a range of exciting career opportunities in the fields of marketing, advertising, branding, and business. Here are some of the paths you can pursue:

Job Role

Job Description

Average Salary

Digital Marketing Specialist

You will be responsible for utilising digital channels to reach and engage with target audiences.

₹6.4 LPA

Media Planner

You will be responsible for determining the most effective media channels to reach a target audience. 

₹4.5 LPA

Content Marketer

You will be responsible for overseeing the creation and distribution of valuable, relevant content to attract and engage customers.

₹6.5 LPA

Market Research Analyst

You will be responsible for gathering and analysing data to identify market trends, consumer preferences, and competitive information.

₹3.3 LPA

Public Relations (PR) Specialist

You will be responsible for managing a company's public image and reputation.

₹5.8 LPA

Social Media Manager

You will be responsible for creating and executing social media strategies to increase brand awareness and engagement. 

₹4 LPA

Market Analyst

You will be responsible for examining market conditions and competitive landscapes to provide insights that inform marketing and business strategies.

₹3.5 LPA

Skills Required for Branding and Advertising

Branding and advertising are dynamic and competitive fields that require a combination of creative, analytical, and strategic skills. To succeed in these areas, you should develop the following key skills:

  • Creativity: You need to come up with fresh and innovative ideas for campaigns, visuals, slogans, and content that capture the audience's attention and resonate with them.
  • Strategic Thinking: It helps you align your efforts with the broader goals of the organisation or brand you're promoting.
  • Market Research: Conducting thorough market research is essential to identify target audiences, market trends, and competitors. 
  • Communication Skills: Strong written and verbal communication skills are crucial for conveying messages clearly and persuasively.
  • Analytical Skills: Analytical skills help you measure the success of your campaigns and make data-driven decisions. 

Top Recruiters of Branding and Advertising

After completing a BBA in Branding and Advertising, you can explore various career opportunities with top recruiters in the advertising and branding industry. Here are some top recruiters in the field:

Advertising Agencies

  • Ogilvy
  • JWT
  • DDB Mudra Group
  • Grey Group India
  • BBDO India

Automobile Companies

  • Toyota
  • Ford
  • Honda
  • Nissan
  • Volkswagen

Technology Companies

  • Google 
  • Amazon
  • Microsoft
  • Apple 
  • IBM

Consumer Goods and Retail Companies

  • Unilever
  • PepsiCo
  • Johnson & Johnson
  • Nestle
  • Walmart

Entertainment and Media Companies

  • Netflix
  • Spotify
  • Sony Pictures
  • Viacom CBS
  • Walt Disney

Future Scope after BBA in Branding and Advertising

After completing your BBA in Branding and Advertising, you have several options to consider, including pursuing a job or furthering your education through higher studies. 

Upon completing your BBA in Branding and Advertising, you can enter the workforce and start your career in marketing, advertising, branding, or related fields. Entry-level positions in these roles may require gaining experience and working your way up, but your BBA degree will provide you with a strong foundation to start your career in these fields.

Alternatively, you can choose to continue your education through higher studies. This option can provide you with specialised knowledge, enhance your qualifications, and open up advanced career opportunities. An MBA program with a focus on marketing or related fields can provide you with broader business acumen and leadership skills, making you eligible for higher-level managerial positions.

About Sunstone

Sunstone is a higher education service provider through which you can apply for an MBA course in reputed colleges. Not only that, with Sunstone by your side, you can become job-ready as there are various advantages provided. Some of the benefits to take into consideration are:

  • A capstone project to work on every semester
  • 70+ training and development sessions by top recruiters and industry experts
  • 50+ guaranteed job interviews with the Placement Protection Plan
  • Learn from expert guest faculty who are ex-IIMs and IITs
  • Helps in building a professional portfolio that improves your chances of getting hired.
  • 0-cost EMI option available according to course duration
  • If you appear in the Sunstone scholarship test, you can get a scholarship worth ₹10 Cr. 

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