BBA in Business Analytics: Admission, Fees, Eligibility, Jobs and Syllabus

  • By Christy J. Varghese
  • 20 January 2023
bca business analytics

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BBA in Business Analytics

A Bachelor of Business Administration (BBA) in Business Analytics is a three-year undergraduate degree program that provides students with the skills and knowledge needed to analyse and interpret data in a business setting. It is one of the specializations/ streams which can be opted when a candidate decides to do BBA.

Business analytics is a rapidly growing field involving data and statistical analysis to make informed business decisions. It is an essential tool for organisations of all sizes and industries, as it allows them better to understand their customers, markets, and operations and make data-driven decisions that improve efficiency and increase profitability.

The BBA in Business Analytics program is designed for students interested in pursuing a career in business, data analysis, or consulting. It provides:

  • A strong foundation in business principles and practices.
  • Advanced training in data analysis.
  • Statistical modelling.
  • Decision-making.

Significance of BBA in Business Analytics

Business Analytics is one of the most popular BBA Specializations

In this program, students learn how to collect, process, and analyse large amounts of data using various tools and techniques, including spreadsheet software, database management systems, and statistical analysis software. They also learn how to effectively communicate the results of their analyses to decision-makers and use data to inform business strategy and planning.

The curriculum for a BBA course in Business Analytics in India typically includes a mix of business analytics subjects and data-focused courses. The course provides a broad understanding of business principles and practices and gives students the skills and knowledge needed to succeed in their careers. These courses focus on the technical skills needed to analyse and interpret data and teach students how to use data to inform business decision-making.

In addition to traditional classroom learning, many BBA in Business Analytics programs also includes experiential learning opportunities, such as internships, co-ops, or case studies. These experiences allow students to apply what they have learned in a real-world setting and gain valuable hands-on experience that can help them stand out in the job market.

Upon graduation, students with a BBA in Business Analytics are well-prepared for a wide range of careers in the business world.

Also read:  BBA Vs BMS 

Eligibility for BBA in Business Analytics

Here is a table showing what BBA in Business Analytics eligibility requires -

Eligibility for BBA in Business Analytics

The candidate must have completed 12th board exam from a recognised board.

A candidate must achieve at least 50% on his 12th-class exam.

Please note that the eligibility criteria can differ from one college to another. Some institutions may require an aptitude test. It is recommended that you enquire in detail about the criteria before taking admission or choosing your preferred college. 

BBA Business Analytics Syllabus

The BBA in Business Analytics program is structured into six semesters and focuses on core business and economic concepts through courses such as organisational behaviour, financial management, and strategy. The syllabus also includes experiential learning opportunities like summer projects and internships. 

On the other hand, the MBA in Business Analytics syllabus delves more deeply into business analytics subjects, including data visualisation, business management, risk management, and marketing analytics.

Let us look into the details of BBA syllabus and subjects

The topics are covered under the 1st Year BBA program in Business Analytics.

  1. Principles of Management
  2. Management Concept
  3. Business Communication and Business Informatics
  4. Principles of Marketing
  5. Business Statistics and Cost Accounting                
  6. Business Economics 
  7. HRM and Quantitive Methods
  8. Business Communication 
  9. Business World Exposure

The following topics are covered in the 2nd Year BBA program in Business Analytics.

  1. Production and Operations Management
  2. Business Ethics and Business Research Methods           
  3. Business Environment        
  4. Project Planning and Management
  5. Operations Research
  6. Mathematical Optimization

The following topics are covered in the 3rd Year BBA program in Business Analytics.

  1. Supply Chain Analytics and Marketing Analytics 
  2. Business Policy and Strategic Management       
  3. Public Relations and Corporate Image 
  4. Managerial Skills
  5. Entrepreneurship Development
  6. Business and Cyber Law
  7. Business Function Report and Industrial Research Project

Candidates have to do their summer internship in the 4th semester.

BBA Program in Business Analytics Scope 

Business Analytics is a highly sought-after field with diverse career options, making it a popular choice for aspiring professionals. BBA Business Analytics graduates have many opportunities both in India and abroad. 

The widespread adoption of business analytics in the global business landscape has led to a high demand for these graduates in the job market. Companies in various sectors, including national, multinational, and e-commerce firms, frequently hire BBA Business Analytics graduates, often offering competitive salary packages and other benefits. 

Some of the industries that these graduates may pursue careers in include marketing analytics, risk analytics, human resource analytics, customer analytics, web analytics, IT analytics, and demand and supply chain analytics. 

Some top companies that hire BBA Business Analytics professionals include Google, Facebook, Microsoft, HCL, Accenture, Tata Group, Deloitte, Infosys, Amazon, Reliance, LinkedIn, Adani Group, and American Express.

Prospects in India for  BBA in Business Analytics course

  • India currently ranks among the world's top 10 big data analytics markets and is projected to grow eightfold to $16 billion by 2025 from $2 billion today.
  • Market of Ricinece Anshutinoie
  • The business analytics market is expected to reach $71.1 billion in 2020

BBA in Business Analytics Salary Range

The minimum bba business analytics salary range for this field starts at ₹3-4 lakhs per year and can go up to 12 lakhs per year. 

Mumbai is the highest-paying city, with an average salary of approximately ₹13.2 lakhs, followed by Bangalore at ₹12.5 lakhs. 

The telecom industry offers the highest salaries, averaging ₹18 lakhs per year. 

Advanced analytics roles tend to have the highest salaries, with an average range of ₹13-14 lakhs per year. This shows that the BBA Analytics scope is wide in today’s market.


BBA in Business Analytics is a great choice for students pursuing a career in business and data analysis. It provides a strong foundation in business principles and practices and advanced data analysis and decision-making training. 

As a result, graduates of this program are well-grasp for a wide range of careers in the business world and are in high demand due to the growing importance of data and analytics in today's business environment.

Now, if you choose any of the 50 colleges and universitiespowered by Sunstone, your chances of building a better career increase. It is because of Sunstone’s wide range of benefits that the education service provider offers to the students. 

Sunstone believes in providing the right set of tools to ensure the students' holistic development and prepare them for the job market. With Sunstone, you enjoy fee payment assistance, industry orientation, soft skills training and personality development, industry-specific internships, upskilling, on-demand certifications, 100% job placement support and more.

If you are planning to pursue a BBA course in India, check out the Bachelor of Business Administration at colleges power by Sunstone.

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