BBA in Data Analytics: The Ultimate Guide

  • By Neha Siddhwani
  • 28 July 2023
BBA in Data Analytics: The Ultimate Guide

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Are you the one who wants a successful career after BBA? Well, a BBA degree is a universally accepted program with a good career opportunity in it. There is a wide scope of BBA if you don’t know, especially in BBA in data analytics as it is one of the most trending topics among students. But most candidates are unaware of the subjects, eligibility criteria and job opportunities available after this program. Hence, in this blog, you will learn about the syllabus of BBA in data analytics, its future scope, reasons to do it and the eligibility criteria. So, keep following this blog to know more about the BBA in Data Analytics.

What is BBA in Data Analytics?

BBA in Data Analytics is a three-year undergraduate program designed for candidates who have an interest in data analytics. The full form of the BBA course is Bachelor of Business Administration where a candidate learns about business and their tactics. This program teaches students about the fundamentals of data, data analysis, techniques, methodology, Power BI and data visualisation, powerful dashboards and other basics of business. BBA in business analytics subjects and data analytics subjects are pretty similar but the focus is at different levels. There are certain BBA in data analytics colleges but if you pursue this course, you should know that you are securing your future with a high-end salary. So, if you want to learn more about data and its basics, it would be great if you choose BBA in data analytics.

BBA in Data Analytics - Highlights



Course Name

BBA Data Analytics

Course Level

Undergraduate Program


3 years


10+2 from a recognised board

Course Fee

₹ 1-4 lakh

Job Opportunities

  • Data Mining
  • Data Scientist
  • Market Research Analyst
  • Business Analyst
  • Data Analyst

Leading Recruiters

  • Apple
  • Google
  • TCS
  • Amazon
  • HDFC

Average Salary Package

₹ 4-10 lakh

Reasons to do BBA in Data Analytics

There are various reasons to do BBA in Data Analytics. Let’s discuss some of the major reasons that will help you to make up your mind.

  • Did you know that the data analytics market is expected to grow to 30% at a CARG?
  • Till the end of 2023, the market will be valued at $77.64 billion.
  • There will be a rise in the global market for professionals in data analytics.
  • If you graduate in this field, you will develop skills and knowledge faster than others which will make you more productive.

BBA in Data Science and Analytics Eligibility Criteria

If you want to get admission into BBA in Data Analytics, then here are the eligibility criteria that you need to know.

  • You need to have PCM or Commerce with Maths in 12th class from a recognised board.
  • You need to have at least a minimum of 50% aggregate marks in the 12th boards.
  • You can give either an entrance exam to get admission into BBA in Data Analytics college or can get direct admission as well.

BBA in Data Analytics Syllabus

Semester 1

Semester 2


Communicative English 

Account For Business

Python Foundation

Business Foundations With Excel

Organisation Behaviour and HRM

Business Management

Marketing Management

Introduction To Digital Marketing

Cost and Management Accounting

Quantitative Techniques for Management

Introduction to Business Analytics

Semester 3

Semester 4

Environmental Science

Text Mining

Data Visualisation


Managerial Economics

Financial Markets and Instruments

Predictive Analysis Using Machine Learning


Statistical Learning

Data Mining

Semester 5

Semester 6

Personal and Managerial Effectiveness

Ethics and Values

Web, Mobile and Social Media Analytics

Strategic Management

Time Series Forecasting

Operations Management

Research Methodology

Information Systems for Business

Marketing Analytics

Data-Driven Decision Making

Research Project

Scope of BBA in Data Analytics

There is a wide scope and a promising future for BBA in Data Analytics as there aren’t many candidates choosing this particular program. Most candidates go the traditional way and choose the same kind of specialisations where jobs are not available much. Hence, pursuing BBA in data analytics would be a great opportunity for you.

  • There are various uses and applications of this course.
  • There is a good scope of data analytics in industries like healthcare, energy, banking, telecommunications, e-commerce and fraud detection.
  • Today, in India, data analytics has become a big career option as it has immense growth opportunities.
  • It can be used to project future business trends in India.
  • If you don’t know, then you can earn about ₹ 8-10 lakh in starting.

Jobs and Salaries in BBA in Data Analytics

Jobs and salaries are the biggest reason why anyone gets admission into graduation programs. Hence, today, in this section, we have mentioned job opportunities and the average salary that a candidate can earn after completing their graduation in BBA in Data Analytics. Let’s have a look:

Job Opportunities

Average Salary Package

Data Analyst

₹ 4.1 LPA

Data Analytics Consultant

₹ 13 LPA

Data Scientist

₹ 13.75 LPA

IT Systems Analyst

₹ 7.5 LPA

Data Mining

₹ 3.5 LPA

Business Analyst

₹ 8.5 LPA

Big Data Engineer

₹ 8.38 LPA

Business Strategist

₹ 8.22 LPA


₹ 5 LPA

Business Intelligence Expert

₹ 13 LPA

Marketing Analyst

₹ 10.29 LPA

SAS Programmer

₹ 4.9 LPA

Top Recruiters for BBA in Data Analytics

Now that you know job opportunities in BBA in Data Analytics, it’s important that you learn about the top recruiters as well.

  • Apple
  • CITI
  • HP
  • Flipkart
  • e-Bay
  • Twitter
  • Accenture
  • TCS
  • Amazon
  • HDFC
  • LinkedIn
  • Make My Trip

About Sunstone

If you want to pursue a BBA degree course in Data Analytics specialisation, then you need not run hither and thither. You can get admission into the BBA program via Sunstone, a higher education service provider and can unlock numerous benefits which will help you in taking a stepping stone towards your bright future. You get to learn from expert guest faculty who are ex-IIMs and IITs, 70+ training and development sessions from top recruiters and industry experts, a capstone project to work on every semester, help in building a professional portfolio that improves your chances of getting hired, 50+ guaranteed job interviews with Placement Protection Plan and many more such advantages are waiting for you at Sunstone.

FAQs - BBA in Data Analytics

Is BBA in data analytics good?

Yes, BBA in Data Analytics is currently one of the most trending courses with immense job opportunities for the candidates pursuing it.

Do I need to give any entrance exam to get admission to BBA in Data Analytics?

No, you can get direct admissions to BBA in Data Analytics course.

Is a data analytics course tough?

No, if you have an interest in analytical work and you can think strategically, then, it is not a tough course.

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