BBA in Digital Marketing: Course, Eligibility, Admission, and Jobs

  • By Christy
  • 11 November 2022
BBA in Digital Marketing: Course, Admission, Eligibility and Jobs

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In the last few years, many new courses and degrees have been introduced to meet the growing needs and challenges of the fast-paced and modern world. About 20 – 30 years ago, it would not have been easy to find colleges for a degree like a Bachelor of Business Administration, more commonly known as BBA. 

There are several courses for BBA; however, considering how everything today functions online, a BBA degree in Digital Marketing is a popular choice for the undergraduate degree of many students.

Here is a brief guide on pursuing a Bachelor of Business Administration in Digital Marketing by following the admission process and attempting the entrance exams.

BBA in Digital Marketing Course Details

Some of the most well-known brands that hire undergraduate digital marketing students are Apple, Amazon, Google, and many other companies with digital products and services to be marketed and promoted.

BBA in Digital Marketing degree is a three-year undergraduate course split into 6 semesters. The fees for this course are to be paid for each semester and can vary from college to college. While most students opt for a full-time BBA graduation in Digital Marketing bachelor degree, others also pursue a part-time online course. 

About the BBA in Digital Marketing Course

With a BBA in Digital Marketing course, you can learn and understand the world of digital marketing by learning to analyse the market and create marketing strategies for different forms of online content, media and so on. 

The course administered by the college will include theory papers as well as practical tests. Therefore, you must complete schooling to qualify for a BBA in Digital Marketing.

Those wanting to pursue higher education in digital marketing may opt for an MBA or a Ph. D in the same field or a closely-related branch.

Why Study BBA in Digital Marketing Course?

A graduate in BBA Digital Marketing learns online marketing and how to raise brand awareness through all forms of digital communication such as social media, web-based advertising, SMSes, multimedia texts and email.

A degree in BBA Digital Marketing teaches students to leverage the power of the internet and digital communication to market products and services of different brands and companies.

Today, the scope of BBA in digital marketing in India is greater than before since Search Engine Optimisation (SEO), online and social media advertising, management, content marketing, and the like are lucrative jobs in the market. 

These profiles have excellent BBA in Digital Marketing scope that not only pays well but also enriches the learning experience of the candidates.

Quite often, digital marketers who are well-versed in the principles of the subject Digital Marketing syllabus and have enough experience and exposure to the practical application of digital marketing can also start their ventures or work on a freelance basis. 

The digital revolution is another reason a BBA degree in Digital Marketing can help candidates land excellent jobs in the market, leverage exceptional BBA in Digital Marketing salary, and sharpen their digital marketing skills.

BBA in Digital Marketing: Admission Process

An online process, as well as an offline process, is available for students who aspire to apply for the BBA Digital Marketing degree course. They can apply to any college of their choice, provided they clear the entrance exam and meet the individual requirements of the institution they are applying to.

  • To apply online, one must visit the college's official website and upload all the crucial documents specified on the portal.
  • The offline process entails going to the college admissions office and personally submitting the required (and self-attested, if needed) documents.
  • The college choice will determine the fees that must be paid for the course. Therefore, when applying to a college of your choice, understand that the fees may be similar to other colleges. 
  • You can get admission either through an entrance test or a direct admission based on your Class 12 marks, depending on the college selected.

BBA Digital Marketing: Eligibility

Following are the eligibility criteria for students seeking admission to BBA in Digital Marketing in India

  • The student/candidate should have completed their 10+2 from any recognised board in India from any stream.
  • Admission to this course is open for candidates in the age group of 17 to 22 years.
  • Students in the open category should have scored a minimum of 50%, while the minimum score for SC/ST/OBC students is 45%. 

BBA Digital Marketing: Admissions 2022

For many colleges, the BBA specialisation in India in Digital Marketing admissions starts between April and May, while others may also start the admissions process in January. Depending on the college or university, a BBA in Digital Marketing fees can be between ₹10,000 to ₹1,50,000 per semester.

While the process usually admits students based on merit and their score on the entrance test, students may also be able to get admission based on their former educational degrees. A round of personal interviews and counselling is usually also a part of the admissions process.

Candidates who have passed their 12th grade will be eligible to apply for a BBA in digital marketing.

BBA Digital Marketing: Entrance Exam

If you are looking to start a BBA specialisation in India in 2022, these are the entrance exams and their respective dates you should know about:

  • Entrance exam date for CAT 2022 – November 27, 2022
  • Entrance exam date for MAT 2022 – CBT1 (November 20, 2022), PBT (December 11, 2022), CBT 2 (December 17, 2022) 
  • Entrance exam date for XAT 2023 – January 08, 2023
  • The entrance exam date for SNAP 2022 is December 10, 18, and 23, 2022. 


When pursuing a professional course such as BBA in digital marketing, it is important to have all the details so that you can take an informed decision and get admission to a college/university of your choice. In addition, BBA offers excellent Digital Marketing scope and salary—making it an excellent career choice for those interested in online marketing and SEO. 

You can look at a list of colleges and campuses that offer BBA courses with Sunstone's benefits. Or you can also opt for a distance education course to find a suitable college in another state if you want to avoid investing the time or effort for regular classroom education.

Sunstone is a leading higher education services provider that works with academic institutions to upskill students for employability. Sunstone offers career-oriented training interventions for undergraduate and postgraduate students at 50+ institutions across 35+ cities.

Sunstone's training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with an unparalleled focus on soft skills and personality development. Sunstone's focus is to provide students with a holistic educational experience.

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