BBA in Retail Management: Course Syllabus & Scope

  • By Christy J. Varghese
  • 24 February 2023
BBA in Retail Management: Course Syllabus & Scope

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Bachelor of Business Administration students have a variety of career possibilities in industry-driven firms and the corporate sector. The number of career chances for business graduates is increasing with the business industry continuously expanding. With many work opportunities, BBA courses have also been advantageous in the retail industry.

A BBA degree in retail management is an excellent study option for those interested in or talented at managing and monitoring shop operations and supply chain activity. So, if you want to do a bachelor of business administration in retailing, follow this blog. It will provide an in-depth and detailed analysis of the BBA in Retail Management programme. Continue reading to learn more.

BBA Retail Management Course Details

Name of the Course

BBA in Retail Management

Course Level


Course Duration

Three Years

Exam Type

Semester System

Admission Procedure

Merit-Based and Entrance Examination

Entrance Examinations

Common Admission Test (CAT)

Management Aptitude Test (MAT)

Xavier Aptitude Test (XAT)

Common Management Aptitude Test (CMAT)

Graduate Management Admission Test (GMAT)

Average Course Fee

₹9,000 to ₹70,000

Average Annual Salary

₹5 lakhs to ₹20 lakhs

Employment Areas

The Healthcare Sector, Banking Sector, Education Institutes, Retail Operations, etc.

Job Profiles

Advertising Manager, Retail Executive, Sales Manager, Administrative Officer, etc.

BBA in Retail Management: Meaning Explained

BBA Retail Management, also known as Bachelor of Business Administration in Retail Management, is a UG (undergraduate) Retail Management course. It covers the study of several aspects of a retail hobby, such as purchasing, advertising, marketing, duties, inventory management, team, and account. 

The Bachelor of Business Administration in Retailing programme curriculum is designed to provide students with a comprehensive grasp of the operation and management of a retail enterprise. Students learn about essential marketing ideas, consumer dating control, retailing tactics, human resource management, etc.

BBA in Retailing: Eligibility Criteria

The minimal qualifying criteria that prospective individuals must meet to apply for the course are listed below:

  • Completion of a 10+2 education from a recognised educational Board.
  • Commerce subjects as the primary study topics at the 10+2 level.
  • A minimum 10+2 aggregate score of 50% (45% for SC/ST/OBC applicants).

[Also read: top BBA exams in India]

BBA in Retail Management: List of Top Colleges

Some of the top institutes providing BBA in Retail Management courses in India are as follows:

Name of the College

Average Yearly Fee (in ₹)

Average Salary (in ₹)

The University of Petroleum and Energy Studies, Dehradun


₹5,000,00 per annum

Madurai Kamaraj University, Madurai


₹4,000,00 per annum

Sun Rise University, Alwar


₹7,50,000 per annum

Symbiosis University of Applied Sciences, Indore


₹7,05,000 per annum

Lovely Professional University


₹4,03,000 per annum

G.L. Bajaj Institute of Technology and Management, Greater Noida


₹5,10,000 per annum

MIT University, Shillong


₹4,60,000 per annum

Quantum University, Roorkee


₹6,00,000 per annum

Amity University, Noida


₹6,70,000 per annum

BBA in Retail Management: Scope

The Indian retail industry is the fifth-largest in the world, with an estimated worth of roughly USD 1 trillion. It is due to a large portion of the Indian economy and accounts for a significant portion of India's GDP. Furthermore, there may be a high potential for growth in India's urban and rural shopping. As a result, this large firm provides endless professional opportunities and a broad spectrum of growth for Retail Management professionals.

The BBA in Retail Management programme allows students to enter this potentially rewarding industry and equips them with the necessary skills to succeed. One significant disadvantage of working in the retail industry is the low starting salary; nevertheless, with enough experience, specialists may make excellent earnings in this area. On top of that, the sheer number and performing opportunities available to BBA Retail Management graduates are fantastic incentives to pursue this career.

[Also read: BBA Job Opportunities]

BBA in Retail Management: Syllabus

Here are some of the key subjects covered in the curriculum:

  • Overview of Retailing
  • Retail Marketing
  • Sales Management
  • Customer Value Management
  • Retail Management Perspective
  • Customer Service Management
  • Principles of Marketing Economics
  • Business Communication
  • Buying Merchandising
  • Store Operations
  • Human Resources
  • Visual Merchandising
  • IT Application in Retail

BBA in Retail Management: Salary

BBA Retail Management jobs abound in the corporate world. Job pay varies according to experience, region, positions, sector, seniority, and workplace dedication. BBA Retail Management graduates earn an average ₹6 lakhs per annum to ₹15 lakhs per annum.


Average Salary (annually)

Brand Manager


Marketing Executive




Product Developer


Retail Product Manager

₹7,00,000 - ₹8,00,000

Retail Sales Associate


Sales Manager


Small Business Owner


Store Manager


Warehouse Manager



Retail businesses are expanding in today's society, significantly contributing to the country's economy despite headwinds. Such growth in the sector is conducive to better job creation, and so has been the case in the Indian retail industry. So, students interested in merchandising, marketing and marketing, sales, marketing campaigning, and market research can enrol in a BBA degree programme in retail management. 

Sunstone powers more than 50 universities in India, and many among them offer excellent BBA programmes. If you enrol in any of these colleges to get your BBA degree, you will benefit from Sunstone’s features. It offers a bunch of skill development programmes that will help you get better job offers in the industry. Not to mention, Sunstone offers 100% placement support with guaranteed interviews. 

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