A Career After BBA:Best options a Graduate Must Know

  • By Sneha Dasgupta
  • 29 June 2021

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In India, BBA is a graduate degree that provides students with professional management qualification, allowing them to achieve corporate leadership positions. BBA education is developing in tandem with the Indian economy and companies. Given the kind of scope and career after BBA options available to students and the interest it is generating amongst them, in India alone, there are around 500 universities and colleges that offer BBA or similar management programs. BBA prepares individuals for leadership management positions right after school, something not a lot of courses can promise. BBA in India, from a top management college/university, becomes a top choice after 12th.

Specialisations Available Under BBA

Just like MBA that offers specialisation alternatives to postgraduates, BBA also provides plenty of opportunities at an undergraduate level to young students to specialise in the area of their interest and carve a niche for themselves.

Some of the areas of specialisation available today are:

Ø  Finance and Banking Services

Ø  Marketing

Ø  Human Resource Management

Ø  Information Technology

Ø  Business Analytics

Ø  Operations

Ø  Digital Marketing

Ø  Tourism and Hospitality

Ø  Logistics and Supply Chain Management

Ø  Retail Management

Top Job Roles Offered After BBA

One of the biggest reasons for BBA as a course choice for students is that it is able to provide them the assurance of good jobs right after their graduation. Depending on the specialisation one chooses under BBA, following are few of the job opportunities available to a BBA graduate, that he/she is trained for during the course of the BBA program:

1. Finance Executive

Finance executives are part of a setup that is in charge of a company's finances. They keep a track of the company's revenue, costs, and investments, as well as creating and analysing financial reports such as cash flow statements, funds flow statements, etc. Finance executives work with the organization's other senior executives to discuss budgeting and taxes in order to minimise expenses and increase earnings. They also keep an eye on economic and financial trends that are prevalent in the industry.

Finance executives are sometimes in charge of a team of accountants or finance clerks. They may also be entrusted with the responsibility to oversee hiring of additional employees that may assist them in future projects. Finance executives usually work full-time in an office setting, and they frequently work long hours.

Finance executives in India can typically earn a median annual salary of Rs. 6,05,000. As of 2021, typically a finance executive can easily secure a 13% increment on an annual basis based on their performance.

2. Marketing Executive

A marketing executive is someone who is in charge of designing and managing marketing campaigns to promote the company's products and services. To design banners and campaigns that meet the company's needs, they must collaborate closely with the production, research, and sales teams. Marketing executives are in charge of a variety of responsibilities, including coordinating promotional efforts, managing marketing budgets, managing different agencies, writing copies, making customer/market focussed decisions, organising product and event exhibits, monitoring performance, and analysing campaign results. A smart marketing executive should be well-versed in current marketing trends and technology in order to design an effective campaign.

The need for a marketing professional has risen significantly in recent years. Companies in both the public and private sectors have been attempting to improve their market rankings and are therefore looking for young marketing professionals with novel marketing ideas that can offer them a differentiating edge over their competitors. Candidates with strong creative and marketing abilities are ideal for this position. The marketing executive's job description varies by industry. Some firms engage marketing executives to manage their executives, while others hire them to come up with new marketing ideas for the marketing team.

Apart from the conventional marketing domain, another field that has taken the industry by storm has been Digital Marketing. With the increase in the relevance of digital marketing, demand for Digital Marketing Executives and Managers has also seen a steady rise. SEM, PPC, SEO, Content Marketing, and Email Promotions are just a few of the online marketing activities that a Digital Marketing professional is required to be well versed with. These are some of the necessary talents for a digital marketing expert, and they are an important part of the work.

A professional in this field is expected to plan, organise and execute digital marketing campaigns, manage paid promotional campaigns along with its budgeting and plan to spend, track and evaluate performance across all digital marketing channels are some of the functions of a Digital Marketeer. 

The median salary for a marketing professional in India can go as high as Rs. 6,00,000 depending on the college from where one has obtained the BBA qualification and the experience one has.

3. Human Resource Executive

An HR executive is responsible for the HR department's core duties, including personnel management, social welfare, and employee record keeping. An HR executive is an important member of the HR department, frequently serving as a significant player in a variety of HR activities or managing a team of HR professionals on various initiatives.

Because of the nature of the job, an HR executive should be able to negotiate, communicate, and resolve conflicts, as well as convey and explain the company's rules to other employees. He/She should also be familiar with the basics of local employment laws, particularly those pertaining to workplace safety and health. Furthermore, (s)he is frequently required to act as a liaison between the organisation it represents and the external agencies.

Duties of an HR executive may include: examining resumes and applications, conducting recruitment interviews and offering required feedback during the recruiting process, employee on-boarding, collaborating with recruitment firms to find candidates for particular job openings, safe-keeping HR documents, related to employees salary, health, and medical insurance records, taking care of workplace safety concerns, imparting necessary training in the new and existing staff, staff dismissal and conducting exit interviews, preparation of a salary statement, managing the staff’s complete and final settlement, etc.

An entry level HR professional can expect to earn around Rs. 3,60,000 annually, which can easily go up to Rs. 5,00,000, depending on the industry you decide to enter.

4. Business Development Executive

A business development executive is someone who is in charge of the company's growth. The primary responsibility of a business development executive is to identify new prospects and leads in order to boost the organization's sales and services. He or she should be competent to devise innovative methods for attracting new customers and increasing the company's revenue. Identifying and qualifying business prospects, understanding the demands of the client and offering services according to his wants or specifications are only a few of the key responsibilities of the business development executive. Working with management to achieve sales targets, developing methods to boost the company's revenue and forming and managing data of all the existing and prospective clients of the organization.

The average salary for a Business Development Executive in India is anywhere around Rs. 3,00,000 annually which can go up to Rs. 5,73,000.

5. Operations Executive

Operations executives are part of a team that is in charge of overseeing activities that take place throughout the manufacturing of goods and services. This team’s immediate responsibilities include managing both the operations process and the operations strategy, which includes designing, planning, controlling and performance improvement. Interacting with managers in other functional areas of the organisation like marketing, finance, accounting, human resources and engineering, whose duties have an influence on operations, is one of the indirect tasks.

An Operations Executive in India on average can earn Rs. 3,00,000 on an annual basis.

6. Business Analytics Executive

Business Analysts are in charge of helping bridge the gap between IT and the business by assessing processes, determining needs, and delivering data-driven recommendations and reports to executives and stakeholders using data analytics.

Business Analysts work with company executives and users to figure out how data-driven improvements to processes, products, services, software, and hardware may save time and money. They must not just express those ideas, but also weigh them against what is technologically viable, as well as fiscally and operationally practical. A Business Analyst could work with data sets to enhance goods, technology, equipment, software, services, or processes, depending on your job.

A Business Analyst in India can expect to earn a starting pay of Rs. 3,55,000, annually.

7. Retail Executive

Customer relationship management is a retail executive's primary role. A retail executive is capable of dealing with a wide range of consumers. He/She is able to pay close attention to the wants and concerns of customers, as well as their complaints and questions, and responds to them quickly. A retail executive has a deep understanding of the items exhibited in the shop/showroom/marketplace; is diligent in assessing consumer needs and communicating them to the store manager during procurement of stock, and maintains a regularly updated customer database.

All key decisions concerning a store, or a network of stores, are made by a retail executive. Retail executives are in charge of a wide range of industries, from electronics to clothing to automobiles to grocery. The role of Retail Executives is mostly general in nature and they do many of the same tasks regardless of industry. This entails supervising other staff as well as marketing their business.

A Retail Executive in India can earn a starting pay of Rs. 2,40,000 annually on an average.


BBA today has become one of the most sought after management courses available in India due to the great scope of a career after BBA. It’s demanded not only in the Indian industry but also overseas. No matter what specialisation one chooses, this course offers ample opportunities to aspirants to start off well in the job market after their graduation and also lays a strong foundation for much more promising post graduate management programs with even greater avenues for success.

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