Top 12 Types of Digital Marketing Everyone Should Know

  • By Aashruti Bhadoria
  • 20 July 2023
Top 12 Types of Digital Marketing Everyone Should Know

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In today's digital era, where businesses thrive on online platforms, understanding the world of digital marketing has become essential for professionals across industries. As the scope and significance of digital marketing continue to expand, obtaining an MBA degree with a specialisation in digital marketing can be a game-changer for aspiring marketers. 

Although MBA in marketing is a traditional degree, ever since digitalisation has become famous the interest of the students has been shifted to MBA in digital marketing. This MBA program helps students gain a comprehensive understanding of the various facets of this dynamic field, enabling them to harness its power and drive business growth.

In this blog post, we will explore the top 12 types of digital marketing that everyone, from entrepreneurs to marketing professionals, should be familiar with.

What is Digital Marketing?

  • Digital marketing refers to the strategic use of digital channels, technologies, and platforms to promote products, services, and brands to a targeted audience. 
  • It encompasses various online marketing tactics and techniques that aim to reach, engage, and convert potential customers in the digital realm.
  • The goal of digital marketing is to create brand awareness, generate leads, drive website traffic, increase sales, and foster customer loyalty. 
  • By utilising various digital channels and employing effective marketing strategies, businesses can effectively engage with their target audience, build meaningful relationships, and achieve their marketing objectives.
  • It is a dynamic and ever-evolving field that requires a deep understanding of consumer behaviour, data analysis, and effective communication to succeed in the digital landscape.

MBA in Digital Marketing 

  • MBA in Digital Marketing in India is a two-year postgraduate course with average fees ranging anywhere from ₹ 3 Lakhs - ₹20 Lakhs. 
  • To be eligible for this MBA program students are required to have a minimum of 50% in undergraduate degree from any field. Many universities take admissions based on the marks scored in top MBA entrance exams. While a few universities take admission based on merit.
  • MBA in Digital Marketing syllabus include subjects like Business Research Management, Marketing Basics, Enterprise Analysis, and more.
  • Students can find different types of digital marketing jobs in both the public and private sectors. A few of the top recruiters in this field include Webchutney, Google, Facebook etc.
  • The future of digital marketing in India is bright and dynamic. The average salary offered to students after the completion MBA in digital marketing in India is ₹5-6 LPA. 

As the industry continues to evolve, there will be a growing demand for skilled digital marketing professionals who can navigate the ever-changing digital landscape and deliver measurable results for businesses.

Top 12 Types of Digital Marketing

Digital marketing encompasses various strategies and techniques to promote products, services, or brands using digital channels. Here are 12 types of digital marketing:


SEO stands for Search Engine Optimisation, and it is a crucial component of digital marketing. It refers to the practice of optimising a website, its content, and its online presence to improve the visibility and rankings in search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website from search engines such as Google.

Content Marketing

Content marketing is a strategic approach within digital marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The primary goal of content marketing is to build a strong relationship with the audience, ultimately leading to increased brand awareness, customer loyalty, and conversions.

Social Media Marketing

Social media marketing is a crucial component of digital marketing that involves using social media platforms to promote a brand, products, or services. It focuses on creating and sharing content that engages the target audience, builds brand awareness, drives website traffic, and ultimately achieves marketing objectives.

Pay Per Click

Pay Per Click (PPC) is a form of online advertising in digital marketing where advertisers pay a fee each time one of their ads is clicked. It is a model used to drive traffic to websites and promote products or services. PPC is often associated with search engine advertising, where advertisers bid on specific keywords or phrases relevant to their target audience. 

The most common platform for PPC advertising is Google Ads. When users perform a search on Google using keywords that advertisers have bid on, the search engine displays relevant ads in the search results. These ads are usually labeled as "Ad" or "Sponsored."

Search Engine Marketing

Search Engine Marketing (SEM) is a form of digital marketing that involves promoting a website or web pages through paid advertising on search engine results pages (SERPs). SEM primarily focuses on increasing a website's visibility and driving targeted traffic by bidding on keywords and creating compelling ad campaigns.

SEM consists of two main components:

  • PPC: PPC is the most common form of SEM, where advertisers bid on specific keywords relevant to their target audience. 
  • Display Advertising: Apart from PPC, SEM also includes display advertising. These are graphical or text-based ads that appear on websites within a network of sites associated with the search engine. 

Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted and personalised emails to a group of individuals, typically customers or potential customers, to promote products, services, events, or engage with the audience. It is a powerful and cost-effective way for businesses to build relationships with their audience, nurture leads, and drive conversions.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy within digital marketing, where businesses or advertisers reward affiliates (publishers or partners) for driving traffic or sales to their website through the affiliate's marketing efforts. It is a collaborative arrangement where both parties benefit from the mutual promotion of products or services.

Inbound Marketing

Inbound marketing is a customer-centric approach to digital marketing that focuses on attracting and engaging potential customers through valuable and relevant content, rather than interruptive advertising techniques. The goal of inbound marketing is to build trust, establish authority, and create long-term relationships with customers by providing them with information that addresses their needs and interests.

Instant Messaging Marketing

Instant Messaging Marketing in digital marketing refers to the use of instant messaging platforms and applications to engage with customers and promote products or services. It involves leveraging popular messaging apps like WhatsApp, Facebook Messenger, and others to communicate directly with potential customers and deliver targeted marketing messages.

Virtual Reality Marketing

Virtual Reality (VR) Marketing in digital marketing involves leveraging virtual reality technology to create immersive and interactive experiences for consumers to promote products, services, or brands. VR technology enables users to enter a simulated environment where they can interact with objects, explore virtual spaces, and have a more engaging and memorable experience.

Influencer Marketing

Influencer Marketing is a digital marketing strategy that involves collaborating with influential individuals, known as influencers, to promote products, services, or brands to their target audience. Influencers are individuals with a significant and engaged following on social media, blogs, YouTube, or other online platforms. Leveraging their credibility and influence, businesses partner with influencers to reach a wider audience and build brand awareness.

Video Marketing

Video marketing in digital marketing is a strategy that involves using video content to promote products, services, brands, or messages to a target audience. It utilises various video formats, such as explainer videos, product demos, customer testimonials, behind-the-scenes footage, interviews, animated videos, and more, to convey information, engage viewers, and drive desired actions.


In today's fast-paced digital landscape, staying updated with the latest trends and techniques in digital marketing is crucial for anyone looking to make a mark in the industry. Throughout this blog, we have explored the different types of digital marketing that everyone should know, shedding light on their importance and effectiveness in driving business growth.  If you are an aspiring student who wants to pursue a career in digital marketing then opting for an MBA degree from Sunstone will be the best choice you could make. Sunstone will help you to build your skills with diverse career options. We work to create your professional portfolio that will increase the chances of your placement with our 100% placement support.

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