Role of Innovation and Creativity in Business

  • By Aashruti Bhadoria
  • 19 July 2023
Role of Innovation and Creativity in Business

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In today's rapidly evolving business landscape, where change is constant and competition is fierce, the role of innovation and creativity cannot be overstated. Aspiring entrepreneurs seeking to make their mark in the world of business can unlock a wealth of opportunities by harnessing the power of these two indispensable elements. This is where an MBA degree, particularly an MBA in entrepreneurship, becomes a game-changer.  This MBA degree is considered to be one of the most innovative MBA programs.

In this blog, we delve into the pivotal role that innovation and creativity play in shaping the success of entrepreneurial ventures while highlighting the unique contributions an MBA in entrepreneurship can make in this dynamic landscape.

What is Innovation and Creativity in Business?

  • Innovation and creativity are two important concepts in the realm of business. While they are distinct, they often go hand in hand and are crucial for the success and growth of organisations.
  • Innovation refers to the process of introducing new ideas, products, services, or processes that create value and lead to a positive change within a business. 
  • It involves finding novel and effective solutions to problems, improving existing products or processes, and exploring new opportunities. 
  • Innovation can occur in various areas, including technology, marketing, operations, and business models. It often requires a combination of creativity, strategic thinking, and a willingness to take risks.
  • Creativity is the ability to generate unique and original ideas, concepts, or solutions. It involves thinking outside the box, challenging assumptions, and making connections between seemingly unrelated concepts. 
  • Creativity fuels the innovation process by providing the raw materials for new ideas and solutions. It encompasses both artistic and non-artistic domains and is not limited to a specific field or industry.

Role of Creativity and Innovation in Business

Creativity and innovation play vital roles in the success and growth of businesses. Here are some key roles they fulfil:

  • Competitive Advantage: Creativity and innovation allow businesses to develop unique products, services, or business models that set them apart. By offering something new or superior, they gain a competitive edge and attract customers.
  • Problem-Solving: When faced with challenges or obstacles, businesses that encourage creative thinking can find innovative solutions. It allows businesses to address complex issues effectively and adapt to changing circumstances.
  • Market Adaptation: Businesses that foster creativity and innovation can adapt to the shifts more effectively. They can identify new opportunities, anticipate customer needs, and tailor their products or services accordingly. This adaptability ensures they remain relevant in the marketplace and can seize emerging trends.
  • Continuous Improvement: Innovation is not limited to groundbreaking inventions or radical changes. It also encompasses incremental improvements and optimisations. These small innovations, when accumulated, lead to significant efficiency gains, cost reductions, and overall business growth.
  • Employee Engagement and Retention: Creativity and innovation contribute to a positive work environment that fosters employee engagement and retention. When employees are encouraged to think creatively, contribute their ideas, and be part of the innovation process, they feel valued and motivated. 

Most Innovative MBA Program 

  • MBA in Entrepreneurship is the most creative MBA program for students interested in business and innovation. 
  • An MBA in Entrepreneurship is a specialised master's degree program that focuses on equipping individuals with the knowledge and skills required to start, manage, and grow their own business ventures successfully. 
  • The program combines traditional MBA courses with entrepreneurship-specific courses to provide a comprehensive understanding of business principles and practices with a particular emphasis on the challenges and opportunities faced by entrepreneurs.
  • MBA in Entrepreneurship is a two-year program, with average fees ranging anywhere from ₹ 5,00,00 - ₹15,00,000.
  • To be eligible for this MBA program you are required to have a minimum of 50% in undergraduate degree from any field. Many universities take admissions based on the marks scored in top MBA entrance exams. While a few universities take admission based on merit.
  • The future scope after completing an MBA in Entrepreneurship can be quite promising. Students are equipped with a unique skill set that will help them to either build their own businesses or even have a successful career in the corporate world. 


An MBA degree equips aspiring entrepreneurs with the essential tools, knowledge, and skills needed to navigate the complex business landscape. By combining this comprehensive business education with a specialised focus on entrepreneurship, individuals gain a unique advantage in unleashing their creative potential and fostering a culture of innovation within their ventures. 

You can apply for the MBA programme at Sunstone if you plan to pursue an MBA postgraduate degree. You receive a lot of advantages that will help you develop your career. 70+ training and development sessions by top recruiters and industry experts, learn from expert guest faculty who are ex-IIMs and IITs, build a professional portfolio and many more benefits you get if you apply with Sunstone. 

FAQs -  Innovation and Creativity in Business

What is the average salary after I complete a master's in MBA in Entrepreneurship?

A student after the completion of an MBA degree can expect to earn around ₹5 LPA in any start-up. 

Can I pursue an MBA degree without an entrance exam?

Yes, few universities take admissions for MBA programs based on a student's performance in his/her bachelor’s degree.

Is there any age limit for MBA programs?

No, there are no age restrictions for students to pursue MBA programs. 

Can I pursue MBA programs from colleges powered by Sunstone?

Yes, you can pursue MBA courses from colleges powered by Sunstone. Some of the top colleges are:

  • Atlas Ideal International College
  • Ajeenkya DY Patil University
  • GD Goenka University
  • Bangalore Institute of Management Studies
  • SAGE University

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