MBA in Marketing Subjects, Jobs and Salary

One of the most popular MBAs in India is the MBA in Marketing specialisation. The centre of any organisation is its marketing. As technology has advanced throughout the world, so has the marketing trend. Learning about marketing in MBA program gives students important skills to succeed in the changing business world. This has become the main reason why many graduates choose to pursue their career in the same. The course will help you gain knowledge about many marketing strategies of top management organisations to build your career in this field successfully.

MBA in Marketing: Overview

• MBA in marketing, just like any other MBA program, is a 2-year postgraduate program focusing on marketing areas such as advertising, branding, international market, and managing the resources that are used in marketing. 
• Though some get confused between sales and marketing, door-to-door sales are not the focus of marketing. The differences between marketing and sales must clearly be understood. The marketing domain has several subcategories, some of which include market research, digital marketing, public relations, etc. The sales component is one of them.
• The best dual specialisations or related courses you may take in addition to a traditional MBA Marketing program are MBA Marketing and Sales, MBA Marketing and Finance, and MBA Marketing Management.
• Candidates interested in pursuing an MBA in marketing should have at least a 50% average in their undergraduate studies and valid scores on national-level MBA tests like the MAT, CAT, or ATMA.
  
  

Eligibility criteria for MBA Marketing

The following is an overview of the essential requirements for admission to the MBA Marketing program:

• Candidates must have 50% or an equivalent CGPA in any discipline from a recognised board or university. IIMs require an overall score of at least 60%.
• Candidates from the reserved categories (SC/STs) are eligible for a 5% relaxation, bringing the passing percentage to 45%.
• Candidates must appear for national exams such as CAT, NMAT, CMAT, MAT, and XLRI XAT.
• A few of the affiliated universities administer their own admission tests.
• Different states hold their own entrance tests to admit students to MBA programs.
• There are a few universities, like Sikkim Manipal University and Indira Gandhi National Open University, that offer a distance MBA program.

Admission Process for MBA in Marketing

The following are the few simple steps that are to be followed to get admission in MBA in Marketing: 

• Obtain or maintain a Bachelor's degree with a higher-than-average percentage—at least 60% to get admission to top universities.
• Register for the different exams conducted nationally such as CAT/MAT/GMAT/XAT.
• Few universities conduct their entrance exams. You can go through your desired college website to learn about the same. 
• Prepare for the test with various test materials available online, such as previous year's sample papers.
• After clearing the exam, prepare for the final rounds, which are group discussions and personal interviews. 
• Candidates for MBA Marketing Admission must participate in the counselling process after successfully passing the admission exam.

Below is a complete timetable for MBA Marketing Admission 2023, including registration dates and the application deadline. Most major management entrance exams, followed by GD/PI rounds, are used to admit students to top management universities in India that provide MBA Marketing. The final dates for the 2021–2022 MBA Entrance Exams are listed in the table below:

Entrance Exam	Registration Date	Exam Date
CAT	August 2, 2023	November 26, 2023
MAT	December 9, 2023 (PBT Mode) November 28, 2023 (CBT I Mode) December 11, 2023 (CBT II Mode)	December 9, 2023 (PBT Mode) December 3, 2023 (CBT I Mode) December 16, 2023 (CBT II Mode)
SNAP	August 23, 2023	December 10, 17, and 22, 2023
CMAT	December 26 – February 25, 2023	May 4, 2023
NMAT	August 01- October 12, 2023	October 10 - December 19, 2022
MAH CET	Third week of February to third week of March 2024	March 23 – 24, 2024
XAT Exam	July 15 – November 30, 2023	January 04, 2024

Types of MBA in Marketing courses

Students who wish to learn everything about marketing from the beginning should take this course. There are three types listed below with their details.

Full-time MBA Marketing	Students must attend classes, turn in assignments, and take exams on campus during the 2-year full-time MBA Marketing program. By interacting with their peers and lecturers directly during a full-time MBA Marketing program, students will receive a lot more exposure, experience, and information.
Part-time MBA Marketing	The three-year, self-paced part-time MBA Marketing program is available to all students. This program is designed for candidates who wish to remain employed by their employers while also enrolling in an MBA Marketing degree. This curriculum is provided by several major universities in India.
Distance MBA Marketing	The DEB and UGC in India accept programs for distance MBAs in marketing. They receive the same consideration for jobs in the public or private sectors as regular MBAs. It is for students who are unable to join full-time MBA Marketing courses, and the length varies from one to two years, depending on the college.

MBA Marketing Syllabus

The course structure of the program focuses mainly on the principles of marketing and management. There are fundamental and elective subjects in MBA marketing that are taught during this course. topics covered in the course. The foundational subjects of management, in particular, are introduced to the students during their first academic year. The students can select electives depending on their areas of interest which will benefit them in the future. Here is a table showing MBA in Marketing course details: 

SEMESTER I	SEMESTER II
Management Concepts	Cost and Management Accounting
Business Environment	Marketing Management
Quantitative Techniques in Management	Consumer Behaviour
Managerial Economics	Production and Operations Management
Statistical Analysis and Operations Research	Advertising Management
Managerial Communication	Human Resource Management
Financial Management	Accounting and Managerial Decisions
SEMESTER III	SEMESTER IV
Strategic Management	Management Information System
Entrepreneurship Development	Product and Brand Management
International Business	Sales and Distribution Management
Industrial Marketing	Integrated Marketing Communication
Retail Management	Logistics and Supply Chain Management
E-Commerce	Total Quality Management
Service Marketing and CRM	Management Control Systems

According to their interest, potential job paths, or long-term educational objectives, MBA marketing students can select elective courses, provided by the respective institutions. Below mentioned are the few elective courses offered during the program:

• Advertising Management
• Marketing Research
• Salesforce Management
• Integrated Marketing Communications
• New Product Development and Marketing
• Business Marketing Operations
• International Marketing

Jobs after MBA in Marketing

MBA marketing jobs offer promising career opportunities for professionals with advanced business and marketing knowledge. The fast-expanding business world of today depends on marketing for expansion. There is no company that can succeed without it. Because of this, there are several career options in MBA in marketing. The most common careers are listed below.

Job Profile	Job Description	Average Salary (INR)
Business Development Executive	A business development executive's role is to find new leads, attract customers, and boost product sales through effective marketing.	3 LPA
Marketing Manager	A marketing manager oversees advertising and campaigns for a company and its products, including individual products, product lines, brands, or the entire company.	7 LPA
Media Planner	A media planner in the advertising or PR department helps deliver important messages and information across various platforms for an organisation.	3.76 LPA
Sales Manager	Sales managers can work in retail or non-retail settings, overseeing the daily operations of sales partners and activities.	4-5 LPA
Asset Manager	Asset managers handle an organisation's assets, including acquisition, valuation, and maintenance of items like real estate, computers, and phones.	6-7 LPA
Product Manager	Product Managers handle all aspects of a company's product, defining roles, expanding markets, exploring opportunities, and participating in product research.	10 LPA
Digital Marketing Manager	They are in charge of creating and putting into action marketing plans for a business or brand's goods.	4-5 LPA
Brand Manager	They are in charge of a wide range of commercial operations, including market research, product development, online and offline advertising, communication channels, and branding.	10-12 LPA
Marketing Analyst	They conduct research, gather, and analyse data about products and market conditions in order to find prospective new markets, business prospects, etc.	4-5 LPA
Logistics Manager	They are professionals in supply chains who manage operations, including shipping, purchasing, and shipping. They use their skills to coordinate crucial business activities.	9 LPA

 

Not only are there many career options, but an MBA in marketing can help you connect with some of the top organisations in the world. The following is a list of the top MBA recruitment organisations:

Google	Wipro
Microsoft	Nestle
Larsen & Toubro	Flipkart
Amazon	Citibank
Pepsico	McKinsey
Sony	KPMG
Morgan Stanley	Hindustan Unilever Limited

Future scope

The scope of MBA in marketing is expanding and thriving in the modern global economy. Companies are seeking someone with an MBA in marketing in order to reach out to every client globally and effectively. Following graduation, there are three possible employment paths for MBA marketers. Students can choose between jobs and Ph.D. in marketing or M.Phil. (Master of Philosophy)  to help boost their potential future opportunities. Few students are willing to seek higher education, even though the majority of them tend to find jobs.

Conclusion

The MBA in Marketing gives students the opportunity to build analytical abilities for grabbing chances in global companies while also understanding the different interrelationships between multiple tasks in any marketing operation. MBA Marketing degree is designed so that any individual who pursues this will develop skills like communication, analytical, leadership, and integrating skills.

Sunstone empowers you to develop versatile skills for a wide range of career opportunities. We work to create a professional portfolio  that will boost your chances of successful placement. The curriculum at Sunstone is designed to enhance employability by providing capstone projects to help grow students professionally and personally.

FAQs:

Is internship mandatory in MBA in marketing course?

The requirement for an internship during an MBA in Marketing course can vary depending on the specific program and institution offering the degree. Some MBA programs may require or strongly recommend an internship as part of their curriculum, while others may not.

Why choose marketing in MBA?

MBA in Marketing programs are in high demand from prospective students and business owners. Because it MBA in Marketing is well-liked among students as it provide students  a broad range of business skill. it is well-liked among students. Additionally, the degree increases the qualifications, which helps in job searching. On the other side, the industry's demand is also very high.

What is the difference between MBA in Advertising and MBA in Marketing?

MBA in advertising has a more creative approach in promoting the products while an MBA in Marketing covers the broader term of marketing the product.