Sales vs Marketing For MBA Aspirants

If you are an MBA aspirant, it would be difficult for you to choose which MBA program to pursue. The foremost confusion for most candidates is what is the best time to do an MBA program. Then, they seek confidence by understanding the benefits of an MBA course. Once, they are ready to do MBA, they are torn between different MBA specialisations, especially MBA in Sales and MBA in Marketing. Are you also the one who is facing this tug-of-war of sales vs marketing? If yes, then, you are at the right place. Today, we have curated a full blog that will enlighten you about both the courses and the differences they have. Even, we will discuss which MBA specialisation is better for your career growth.

What is MBA in Sales?

MBA in Sales is the study of principles and practices of sales within the business context. It helps you to analyse the situation and guide the customer with your product. This particular course teaches you the process through which the products and services are exchanged from the provider to the buyer with the pre-decided amount. Sales are a kind of interpersonal communication through which the transfer of product is made. Numerous MBA in Sales programmes include opportunities for students to apply their knowledge in real-world sales situations, including internships, simulations, and real-world projects. These opportunities give students practical exposure to sales difficulties and give them the chance to hone crucial abilities like persuasion, relationship-building, and effective communication.

What is MBA in Marketing?

A specialised master's degree programme in marketing called an MBA focuses on the theories and methods of marketing in the commercial sector. The degree known as an MBA, or Master of Business Administration, is highly recognised and gives graduates the information and abilities required to succeed in a variety of marketing positions. Gaining a thorough understanding of marketing techniques, consumer behaviour, market research, branding, advertising, and sales is the main goal of an MBA in marketing. Students gain knowledge of how to evaluate market trends, pinpoint target markets, design successful marketing campaigns, and formulate promotional plans.

Difference Between MBA in Sales and MBA in Marketing

Different Aspects	MBA in Sales	MBA in Marketing
Average Fees (₹)	5 Lakh per year	3-25 Lakh
Orientation	It is oriented towards a particular product or service.	It is largely oriented towards the customer.
No. of Persons Involved	Sales have a restricted number of contacts like they can have only one buyer and seller.	Marketing has n number of contacts, there can be one customer but many sellers on the other side.
Timeframe and Durability	Sales are for a short-term duration.	Marketing has a long-term view.
Objective	The end goal is that customer goes after the product.	Here, the end goal is product goes after the customer as per the requirement.
Focus and Approach	It is slow and steady, point-to-point interaction to develop good interpersonal relationships with customers.	It considers past, current and futuristic requirements taking an all-encompassing approach.
Scope of Work	The scope of work in sales is restricted to one product, one buyer and one seller.	In marketing, there is enough scope of work as it includes in-depth research, understanding customers, advertising, branding and other aspects of marketing.
Average Salary (₹)	2-7 Lakhs initially	7-15 Lakh

Which is Better - MBA in Sales or MBA in Marketing?

There are pros and cons in every course that you pursue. It may be MBA in Sales or MBA in Marketing, both have their share of benefits. Sales vs marketing, often candidates are confused about these two courses because they are somehow similar courses to pursue in an MBA program. Hence, it is a personal choice which course a candidate wants to pursue, but if you see career growth, then pursuing MBA in Marketing from a reputed institution will be a good choice. You get to do a wide scope of work and learn more areas, making it easy for you to change your job positions. Again, it is one’s choice in which course a candidate is comfortable.

About Sunstone

Sunstone is a higher education EdTech that helps you pursue your UG and PG program from different campuses nationwide. Not only for admission but also, other benefits will help you to build a bright future. Once you enrol in Sunstone, you get 70+ training and development sessions from top recruiters and industry experts. You get to work on a capstone project every semester along with that, you learn from the expert faculty of ex-IIMs and IITs. Not only that, you get 50+ guaranteed job interviews with Placement Protection Plan and 70% job opportunities in the metro cities. You also get lifetime access to a PAN-India student community. So, you see, getting along with Sunstone is like raining benefits that will give a kickstart to your career.

FAQs - Sales Vs Marketing

Does Sunstone provide EMI options for UG and PG courses?

Yes, you get a 0-cost EMI option for courses powered by Sunstone.

Can I get any scholarship from Sunstone?

Yes, you have to appear in the Sunstone scholarship test, and according to the scores obtained, you get a scholarship of up to ₹ 10 Crore.

Which other MBA specialisations I can choose via Sunstone?

Other than MBA in Marketing and MBA in Sales, you can do the following:

• MBA in Human Resource Management
• MBA in Retail
• MBA in Finance
• MBA in Operations Management
• MBA in Supply Chain & Logistics
• MBA in Digital Marketing
• MBA in IT, Analytics & Research
• MBA in Banking and Finance