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In today's fast-paced and ever-evolving business world, digital marketing has become an essential aspect of any organisation's marketing strategy. As a result, many professionals are now seeking to enhance their skills in this field to stay ahead of the competition. Pursuing a Post Graduate Diploma in Management (PGDM) in Digital Marketing is an excellent way to gain comprehensive knowledge and skills in this field.
If you're interested in pursuing a PGDM in Digital Marketing or simply want to learn more about the field, this guide is for you. So, let's dive in and explore the world of digital marketing together!
What is PGDM in Digital Marketing?
- PGDM in Digital Marketing is a specialised management program designed to train students in the digital marketing domain.
- PGDM course stands for Post Graduate Diploma in Management, which is a two-year program that emphasises the skills required for managing and leading a business in the digital age.
- This course will help students to learn to optimise, manage and create digital marketing campaigns across different channels.
- Along with it, students will also learn how to analyse data to evaluate the performance of any marketing campaign and use digital marketing tools to enhance customer engagement and drive business growth.
- This PGDM program is designed for graduates who wish to pursue a career in digital marketing, or for working professionals who wish to upskill and enhance their career prospects in the digital marketing industry.
Admission Process for PGDM in Digital Marketing
To get admission to this PGDM program there are certain criteria that must be met:
- Students should have completed their 10+2 with a minimum of 50-60% marks.
- There are few universities that take admissions on the basis of bachelor’s marks that should be a minimum of 60% from a recognised university.
- While few universities take admission on the basis of marks scored in national-level entrance exams, such as CAT, XAT, MAT, ATMA.
Syllabus of PGDM in Digital Marketing
Given below is the table of different subjects taught during the two years of this course, which is further divided into four semesters.
SEMESTER I |
SEMESTER II |
---|---|
Introduction to Digital Marketing |
Digital Media Planning and Buying |
Website Planning & Creation |
Web Remarketing |
Search Engine Optimisation |
Email Marketing |
Search Engine Marketing |
Design Essential |
Social Media Marketing |
E- Commerce Management |
Content Strategy |
Adsense, Blogging |
Web Analytics |
Art of Pitching |
SEMESTER III |
SEMESTER IV |
Strategic Management |
Managing for Sustainability |
Email Marketing |
Brand Planning |
Start-up and New Venture Management |
Online Reputation Management |
Digital Branding |
Affiliate Marketing |
Enterprise Performance Management |
Web Analytics |
Search Engine Marketing |
Social Media Marketing – II |
Introduction to Digital Marketing and E-Commerce |
Sales and Distribution Management |
Content Marketing |
Mobile Marketing |
Summer Internship Project |
Dissertation |
Colleges for PGDM in Digital Marketing
Given is the list of top 6 colleges in India for PGDM in Digital Marketing
Name of the College |
Average Fees |
Exams Accepted |
Average Salary Package |
Birla Institute of Management Technology |
₹3 Lakhs |
CAT, MAT, XAT |
₹10-12 LPA |
N.L. Dalmia Institute of Management Studies and Research |
₹1.2 Lakhs |
CAT, XAT, MAT, ATMA |
₹8 LPA |
Universal Business School |
₹80,000 |
CAT, GMAT |
₹7.5 LPA |
International Management Institute |
₹2.2 Lakhs |
CAT |
₹10-12 LPA |
Aditya Institute of Management Studies and Research |
₹1.9 Lakhs |
CAT |
₹6 LPA |
Future Scope of PGDM in Digital Marketing
After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry.
Students can also pursue a Ph.D. in Digital Marketing after completing a PGDM in Digital Marketing. Typically, to pursue a Ph.D. in Digital Marketing, you need to have a master's degree in a related field. A PGDM in Digital Marketing is a postgraduate diploma program that provides a solid foundation in digital marketing concepts, tools, and techniques.
High Paying Jobs after PGDM in Digital Marketing
After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry. Here are some of the high-paying job roles in India:
Job Profile |
Job Description |
Average Salary |
Digital Marketing Specialist |
In this, you will be responsible for managing campaigns and coming up with new digital strategies. |
₹4.5 LPA |
SEO Analyst |
In this, you will be responsible for analysing and implementing search engine optimisation. |
₹4-5 LPA |
ORM Executive |
In this, you will be responsible for analysing and tracking on-line content. |
₹3-4 LPA |
Lecturer / Professor |
In this, you will be responsible for teaching students about digital marketing. |
₹4-5 LPA |
Copywriter |
In this, you will be responsible for writing and marketing concise ads. |
₹4-5 LPA |
Paid Media Executive |
In this, you will be responsible for |
₹3-4 LPA |
Conclusion
Pursuing a PGDM in Digital Marketing can open up numerous job opportunities for you and enhance your skills and knowledge in this ever-growing field. Not only will a PGDM in Digital Marketing help you stand out in the job market, but it will also equip you with the tools and knowledge you need to succeed in the digital age. With the increasing demand for digital marketing professionals, this course can give you an edge over other candidates.
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