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PGDM in Digital Marketing: A Complete Guide

  • By Aashruti Bhadoria
  • 11 May 2023
PGDM in Digital Marketing: A Complete Guide

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In today's fast-paced and ever-evolving business world, digital marketing has become an essential aspect of any organisation's marketing strategy. As a result, many professionals are now seeking to enhance their skills in this field to stay ahead of the competition. Pursuing a Post Graduate Diploma in Management (PGDM) in Digital Marketing is an excellent way to gain comprehensive knowledge and skills in this field.

If you're interested in pursuing a PGDM in Digital Marketing or simply want to learn more about the field, this guide is for you. So, let's dive in and explore the world of digital marketing together!

What is PGDM in Digital Marketing?

  • PGDM in Digital Marketing is a specialised management program designed to train students in the digital marketing domain. 
  • PGDM course stands for Post Graduate Diploma in Management, which is a two-year program that emphasises the skills required for managing and leading a business in the digital age.
  • This course will help students to learn to optimise, manage and create digital marketing campaigns across different channels.
  • Along with it, students will also learn how to analyse data to evaluate the performance of any marketing campaign and use digital marketing tools to enhance customer engagement and drive business growth.
  • This PGDM program is designed for graduates who wish to pursue a career in digital marketing, or for working professionals who wish to upskill and enhance their career prospects in the digital marketing industry.

Admission Process for PGDM in Digital Marketing  

To get admission to this PGDM program there are certain criteria that must be met:

  • Students should have completed their 10+2 with a minimum of 50-60%  marks.
  • There are few universities that take admissions on the basis of bachelor’s marks that should be a minimum of 60% from a recognised university.
  • While few universities take admission on the basis of marks scored in national-level entrance exams, such as CAT, XAT, MAT, ATMA.

Syllabus of PGDM in Digital Marketing

Given below is the table of different subjects taught during the two years of this course, which is further divided into four semesters.


SEMESTER I


SEMESTER II

Introduction to Digital Marketing

Digital Media Planning and Buying

Website Planning & Creation

Web Remarketing

Search Engine Optimisation

Email Marketing

Search Engine Marketing

Design Essential

Social Media Marketing

E- Commerce Management

Content Strategy

Adsense, Blogging

Web Analytics

Art of Pitching


SEMESTER III


SEMESTER IV

Strategic Management

Managing for Sustainability

Email Marketing

Brand Planning

Start-up and New Venture Management

Online Reputation Management

Digital Branding

Affiliate Marketing

Enterprise Performance Management

Web Analytics

Search Engine Marketing

Social Media Marketing – II

Introduction to Digital Marketing and E-Commerce

Sales and Distribution Management

Content Marketing

Mobile Marketing

Summer Internship Project

Dissertation

Colleges for PGDM in Digital Marketing

Given is the list of top 6 colleges in India for PGDM in Digital Marketing

Name of the College

Average Fees

Exams Accepted 

Average Salary Package

Birla Institute of Management Technology

₹3 Lakhs

CAT, MAT, XAT

₹10-12 LPA

N.L. Dalmia Institute of Management Studies and Research

₹1.2 Lakhs

CAT, XAT, MAT, ATMA

₹8 LPA

Universal Business School

₹80,000

CAT, GMAT

₹7.5 LPA

International Management Institute

₹2.2 Lakhs

CAT

₹10-12 LPA

Aditya Institute of Management Studies and Research

₹1.9 Lakhs

CAT

₹6 LPA

Future Scope of PGDM in Digital Marketing

After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry.  

Students can also pursue a Ph.D. in Digital Marketing after completing a PGDM in Digital Marketing. Typically, to pursue a Ph.D. in Digital Marketing, you need to have a master's degree in a related field. A PGDM in Digital Marketing is a postgraduate diploma program that provides a solid foundation in digital marketing concepts, tools, and techniques.

High Paying Jobs after PGDM in Digital Marketing

After completing PGDM in Digital Marketing, graduates can find various high-paying job opportunities in the digital marketing industry. Here are some of the high-paying job roles in India:

Job Profile 

Job Description 

Average Salary 

Digital Marketing Specialist

In this, you will be responsible for managing campaigns and coming up with new digital strategies. 

₹4.5 LPA

SEO Analyst

In this, you will be responsible for analysing and implementing search engine optimisation. 

₹4-5 LPA

ORM Executive

In this, you will be responsible for analysing and tracking on-line content.  

₹3-4 LPA

Lecturer / Professor

In this, you will be responsible for teaching students about digital marketing. 

₹4-5 LPA

Copywriter

In this, you will be responsible for writing and marketing concise ads. 

₹4-5 LPA

Paid Media Executive

In this, you will be responsible for 

₹3-4 LPA

Conclusion

Pursuing a PGDM in Digital Marketing can open up numerous job opportunities for you and enhance your skills and knowledge in this ever-growing field. Not only will a PGDM in Digital Marketing help you stand out in the job market, but it will also equip you with the tools and knowledge you need to succeed in the digital age. With the increasing demand for digital marketing professionals, this course can give you an edge over other candidates.

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