PGDM in Retail Management: Course, Admission, Syllabus, Jobs, Salary

  • By Neha Siddhwani
  • 28 June 2023
PGDM in Retail Management: Course, Admission, Syllabus, Jobs, Salary

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Are you looking forward to getting into the retail industry and want good knowledge about merchandising and sales; here is the course that you need to pursue. Nowadays instead of an MBA course, most students are attracted to pursuing a PGDM program. Hence, today we will discuss one of the PGDM specialisations in this blog. PGDM in Retail Management is one of the trending topics in today’s time. Students are keen to learn about the management retail segment and how they can get a job in it. Follow this blog to learn about the course, the admission process, the syllabus, jobs and salaries.

What is PGDM in Retail Management?

The full form of PGDM is Post Graduate Diploma in Management, and the PGDM in Retail Management program is a specialised one that concentrates on management strategies for retail establishments. It is a postgraduate course that business schools or management institutions frequently offer. The PGDM in Retail Management is intended to give students a thorough grasp of the retail industry and give them the skills and information they need to succeed in a variety of professions within this industry. Marketing, sales, merchandising, supply chain management, customer relationship management, shop operations, and e-commerce are just a few of the topics covered in the program.

PGDM in Retain Management Course Highlights

Course Level

Post Graduate Diploma


One to two years

Course Type



Graduation degree in any stream with minimum 50% aggregate marks

Admission Process

Direct and entrance exam based (as per the institute requirements)

Course Fee

20,000 to 60,000

Average Salary

3 Lacs to 5.5 Lacs per annum

Eligibility for PGDM in Retail Management

  • Education Requirements: Candidates should normally hold a bachelor's degree from a reputable university or institution in any discipline. The minimal overall score required to receive the degree should be between 50% and 60%. The applicant's success on prerequisite admission tests or in certain disciplines may also be taken into account by some institutions.
  • Exams for Admission: A lot of management colleges demand that students take common admission exams like the CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), CMAT (Common Management Admission Test), or GMAT (Graduate Management Admission Test). These tests evaluate a candidate's aptitude in areas like verbal ability, numeric ability, and logical reasoning. The results of these exams play a crucial role in the admissions procedure.
  • Work Experience: Some organisations may favour applicants with prior employment in the retail sector or comparable sectors. There are, however, programmes for both recent graduates and seasoned professionals and the requirements for work experience can differ.

Admission Process for PGDM in Retail Management

The following steps are typically included in the admissions process:

  • Application: Interested candidates must complete the applicable institution's application form. Usually, you can do this by filling out an application form offline or online through the institution's official website.
  • Entrance Exam: Candidates must take the entrance tests provided by the institution, which must be taken in person. They must sign up for the exams, pay the required fees, and prepare appropriately.
  • GD/WAT: Shortlisted individuals are frequently contacted to participate in a group discussion or written ability test (GD or WAT). While applicants must compose an essay or convey their ideas during the WAT, they must debate a specific topic with the GD. Their ability to communicate, think critically, and solve problems is evaluated at this level.
  • PI: Qualified applicants from the earlier stages are then called for a personal interview (PI). The interviewing panel assesses the applicant's educational background, professional experience (if relevant), communication abilities, motivation, and program appropriateness.
  • Final Selection: A candidate's performance in all areas, including the GD/WAT, PI, and entrance exam results, will determine their final selection. The PGDM in Retail Management program is offered to the chosen applicants.

Syllabus of PGDM in Retail Management

Name of the course

Topics Covered

Marketing and Sales management

  • Marketing and it's core concepts
  • Functions of Marketing
  • Product Planning and Development
  • Meaning and Significance of Price
  • Sales Promotion
  • Personal Selling and Public Relations
  • Sales Management
  • Selling Process
  • Development and Conducting Sales training programme
  • Designing and Administering Compensation Plans

Introduction to Retailing

  • Growing Importance of Retailing
  • Factors Influencing Retailing
  • Strategic Retail Planning Process
  • Retail Organization
  • Retail Models and Theory of Retail Development
  • Business Models in Retail
  •  Modern Retail Formats in India
  • Retailing in rural India
  • Environment and Legislation For Retailing

Retail stores and operation management

  • Setting up Retail organization
  • Retail Location Research and Techniques
  • Objectives of Good Store Design
  • Controlling Costs and Reducing Inventories Loss
  • Responsibilities of Store Manager
  • Store Record and Accounting System
  • Coding System
  • Logistics and Information System
  • Strategies
  • Quick Response System

Supply chain management

  • Challenges in Supply Chain Management
  • Supply chain Network
  • Forecasting- Importance
  • Sourcing and vendor selection
  • Routing and Route sequencing
  • Inventory Management
  • Rational of Discounts of Bulk Purchase
  • Lead Time Uncertainty and Product Availability
  • Cross-Docking and Collaborative Planning

International retailing

  • International Marketing Research and Information System
  • Market Analysis
  • India’s Presence in International Marketing
  • Motives of International Retailing
  • International Retail Environment
  • Study and Analysis of Retailing in Global Setting, Methods of International Retailing Multi-country Competition and Global Competition
  • Retail Structure
  • Global Structure

Retail planning

  • Human Resource Management in Retailing Recruitment
  •  Selection and Training Needs for Employees
  • Relationship Marketing in Retailing
  • Social Marketing in Retailing
  • Brand Management
  • Financial Performances and Financial Strategy
  • Accounting Methods
  • Calculation of Profitability of Retail Stores Consumer Protection Act 1986, Consumer’s Rights

Customer Relationships and Behavior

  • Understanding Consumer and Market Segments
  • Consumer Behavior and Marketing Strategy
  • Consumer Perception
  • Self-Concept and its Marketing Implications
  • Culture and its Relevance to Marketing Decisions
  • Decision and its Marketing Implications
  • Opinion Leadership
  • Implications of Personal Influences

Electronic Retailing

  • Role of IT in Business
  • Influencing Parameters for the Use of IT in Retailing
  • Efficiency in Operations Effective Management of Online catalogues
  • Direct Retailing Methods Database Management,
  • Data warehousing
  • Critical Analysis of E-Retailing Strategies
  • Customer Relationship Management


Any topic assigned or selected by an individual


2-6 months of Training

Jobs and Salary in PGDM in Retail Management

Job Designation

Average Salary (₹)

Sales Manager


Brand Manager

12 LPA

Department Manager


Retail Store Manager


Financial Controller

23.7 LPA

Sales Executive - Retail


Retail/Industry Coordinator

3.2 LPA

Top Recruiters of PGDM in Retail Management Graduates

The top recruiters of PGDM in Retail Management are:

  • Future Group’s Big Bazaar and Pantaloons
  • ITC’s e-ChoupalSpencers
  • Shoppers Stop
  • Lifestyle
  • Reliance Industry
  • Airtel
  • Chroma
  • Dominos


If you desire to pursue Post Graduation Diploma in Management, you can apply for this program via Sunstone. With Sunstone by your side, you can unlock numerous benefits that will help you shape your future. The benefits that you can avail yourself are:

  • 70+ training and development sessions from top recruiters and industry experts
  • Learn from expert guest faculty who are ex-IIMs and IITs
  • 50+ guaranteed job interviews with Placement Protection Plan
  • 70% of jobs opportunities in metropolitan cities
  • Appear in the Sunstone Scholarship test and get a scholarship worth up to ₹ 10 Cr.
  • A capstone project to work on every semester
  • Helps in building a professional portfolio that improves your chances of getting hired

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