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Sales management is a crucial function in any organization as it directly impacts the revenue generation and growth of the business. A Post Graduate Diploma in Management or PGDM in Sales Management is designed to equip students with the necessary skills and knowledge required to manage and lead a sales team effectively. The program is designed to equip students with the necessary skills to excel in various sales roles such as sales manager, business development executive, and sales analyst.
In this blog, you will get a comprehensive guide to understanding the PGDM in Sales Management program, which will provide insights into the skills and knowledge required to succeed in a sales career
What is PGDM in Sales Management?
- PGDM program is a two-year full-time program that focuses on developing business and management skills in students.
- Sales and marketing are important functions of any organization, and a PGDM in Sales and Marketing equips students with the knowledge and skills required to excel in these areas.
- The program is designed to provide students with a deep understanding of sales and marketing concepts and how to apply them in real-world situations.
- PGDM in Sales and Marketing can help students develop the skills and knowledge required to succeed in sales and marketing roles in various industries.
Admission for PGDM in Sales Management
- Check the eligibility criteria for the PGDM program in Sales Management. Typically, you need to have a bachelor's degree from a recognized university with a minimum aggregate score of 50%.
- Most colleges and universities require you to appear for an entrance exam, such as CAT, XAT, MAT, ATMA. Check the exam pattern, syllabus, and registration process for the entrance exam.
- Fill in the application form for the PGDM program in Sales Management
- Shortlisted candidates are usually called for a group discussion and personal interview.
Syllabus of PGDM in Sales Management
The syllabus of PGDM in Sales Management may vary slightly from one college to another, but generally, it covers the following topics in different semesters:
SEMESTER I |
SEMESTER II |
Principles of Management |
Operations Management |
Organizational Behavior |
Human Resource Management |
Financial Accounting and Analysis |
Financial Management |
Business Statistics |
Management Accounting |
Managerial Economics |
Business Research Methods |
Marketing Management |
Sales Management |
Business Communication |
Business Ethics and Corporate Governance |
Information Technology for Management |
Strategic Management |
SEMESTER III |
SEMESTER IV |
Consumer Behavior |
Entrepreneurship Development |
International Marketing |
Brand Management |
Digital Marketing |
Sales Promotion and Advertising |
Services Marketing |
Rural and Social Marketing |
Retail Management |
Customer Relationship Management |
Logistics and Supply Chain Management |
Business Negotiation Skills |
Summer Internship Project |
Live Project and Dissertation |
Colleges for PGDM in Sales Management
There are several colleges in India that offer PGDM in Sales Management. Here are some of the top colleges for PGDM in Sales Management:
Name of the College |
Average Fees |
Exams Accepted |
Average Salary |
Institute of Management Technology |
₹7-19 Lakhs |
CAT, XAT, GMAT |
₹10-12 LPA |
S.P. Jain Institute of Management and Research |
₹20 Lakhs |
CAT, GMAT |
₹25 LPA |
Narsee Monjee Institute of Management Studies |
₹6-20 Lakhs |
GMAC |
₹10-12 LPA |
International Management Institute |
₹18 Lakhs |
CAT, CMAT |
₹17 LPA |
Institute of Management Studies |
₹7-9 Lakhs |
CAT, MAT, XAT |
₹5-7 LPA |
Birla Institute of Management Technology |
₹3 Lakhs |
CMAT |
₹8-10 LPA |
Institute for Technology and Management |
₹4 Lakhs |
CAT, MAT, XAT |
₹4-5 LPA |
Future Scope of PGDM in Sales Management
PGDM in Sales Management offers a wide range of career opportunities and future scope. With the right skills and experience, you can build a successful career in sales and marketing and earn a handsome salary.
Graduates can also pursue a PhD in Sales Management after completing a PGDM in Sales Management. A PhD in Sales Management is a research-oriented program that focuses on developing advanced knowledge and skills in sales management. The program is designed to equip students with the ability to conduct independent research and contribute to the field of sales management.
High Paying Jobs after PGDM in Sales Management
A PGDM in Sales Management can prepare students for a variety of high-paying job opportunities in the field of sales and marketing. Some of the top high-paying jobs that you can consider after completing your PGDM in Sales Management are:
Job Profile |
Job Description |
Average Salary |
Sales Director |
You will be responsible for managing and directing the sales team, creating sales strategies, and achieving sales targets. |
₹27 LPA |
Business Development Manager |
You will be responsible for identifying new business opportunities, creating sales strategies, and maintaining relationships with clients. |
₹5 LPA |
Marketing Manager |
You will be responsible for developing marketing strategies, managing marketing campaigns, and conducting market research. |
₹10 LPA |
Regional Sales Manager |
You will be responsible for managing the sales team in a specific region, creating sales strategies, and achieving sales targets. |
₹12 LPA |
Key Account Manager |
You will be responsible for managing and maintaining relationships with key clients, identifying new business opportunities, and creating sales strategies. |
₹7 LPA |
Conclusion
PGDM in Sales Management can be a great career option for those interested in sales and marketing. This course equips students with the knowledge and skills required to manage and lead a sales team, as well as to analyze and understand customer behaviour and market trends. It is a valuable investment for anyone looking to build a successful career in sales and marketing. With the right skills and knowledge, you can make a name for yourself in this exciting and dynamic field, and contribute to the growth and success of your organization.
With Sunstone, you can get the chance to unlock numerous benefits which include 70+ training sessions from expert guest faculty (ex-IIMs, IITs). Along with this, students can get hands-on experience from capstone projects, which can be helpful in securing job offers.
FAQ-PGDM in Sales Management: Course Guide
Can I do PGDM in Sales Management from colleges powered by Sunstone?
Yes, there are colleges powered by Sunstone that offer PDGM in the Sales Management program. A few are mentioned below:
- G.D Goenka University
- Patel Institute of Science and Management
- Sage University
- Rayat-Bahra University
- JECRC University
Is doing PGDM in Sales Management better than MBA in Sales Management?
PGDM often have a strong focus on practical skills and industry relevance. Hence, students are equipped with the latest knowledge and skills needed in a dynamic business environment.
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