What Is The Scope Of Digital Marketing In India? Opportunities & Salaries

  • By Christy J. Varghese
  • 7 May 2020

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Currently, the rate at which India’s digital advertising industry is growing at 33.5%.

Which also gives us that by 2020, the value of the digital marketing industry will exceed the 225 Bn mark, according to a combined study of CII & KPMG. This shows that India's one of the latest digital markets and the scope of digital marketing is only getting bigger. 

Before understanding the scope of digital marketing in India, let us take a look at what exactly it is. 

What is Digital Marketing In India?

digital marketing

The practice of promoting businesses and selling products online is digital marketing. In other words, we can say that we are promoting our products to those customers who use the internet.  

Going back in time, we can see a pattern of how marketing trends have evolved based on what the customer is using. For instance, If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. 

Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Therefore, the scope of digital marketing in India in times of the smartphone and the internet is based on what the customer is presently using extensively. 

Before moving on to the scope of the digital marketing field, let us first look at the skills and abilities one needs to hone in order to have a successful career in this field. 

Also read: MBA in Digital Marketing

Skills Required for Digital Marketing in India

skills digital marketing

Technology is continuously evolving and so is marketing. This is prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target audience and ultimately drive sales and profit. Therefore, today’s Indian digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer.

So here are some skills that employers look for while hiring digital marketing experts.

  1. Sales skills
  2. Specific marketing channel expertise
  3. Objective thinking abilities
  4. Analysing drip marketing campaigns
  5. A mix of creative and analytical expertise

All these skills are something that most digital marketers possess and more. However, you do not have to inculcate these skills on your own, and a good B school or digital marketing certificate should help you with these. 

In addition, given the market trends and customer interaction via the internet, there is a huge demand for digital marketing experts across businesses. The possibilities are endless as well as the reach of the internet.

Career in Digital Marketing

There are various job profiles available after completing an MBA in Digital Marketing. You will never have a dearth of opportunities. Some of the job profiles are-

  • SEO Optimizer
  • SEM/PPC Specialist
  • Social Media Marketing
  • SMO
  • Content Writer/Copywriter
  • Content Manager
  • Digital Marketing Analyst

What salaries are in store?

Years of Experience

Salary (LPA)


10k - 15k/ month
1.5 - 4.0


2.0 - 6.0


3.0 - 7.0


4.0 - 10.0

5 - 10

10.0 - 30.0 

These numbers above are not set in stone. The real influencer of your salary is the skills you have, the mastery you attained over them, and how quickly you and the company grow.

Like in every career field or industry there is a growth ladder we have to climb, similar is the case in digital marketing. Look at the image below to know the skills that affect digital marketing manager salaries.

To understand the career graph of an expert let's have a look at one of India's finest professional from this field.

'Sorav Jain is the founder of Echovme and Digital Scholar. He started his digital marketing career as an SEO executive when he was just 17 years old when he stepped into the world of Digital Marketing.  He has done his Bachelors from Loyola College, Chennai.

Sorav delivers a lot of lectures, conducts training programs, writes useful blogs and helps digital marketing aspirants to learn and grow further. Sorav Jain was acknowledged by Global Youth Marketing Forum as the “Top 25 Social Media Professionals Of India”.

So after inculcating these skills, let us find out what the scope of a digital marketing in India as a career is. Read on!

Benefits of Digital Marketing

There are numerous benefits of Digital Marketing in your career-

  • Effectiveness of campaigns can be measured easily.
  • Marketing can target users globally.
  • Digital marketing is very cost-effective as compared to other ways of marketing.
  • Digital marketing is job oriented.
  • Good salary and perks in jobs.

What is the scope of Digital Marketing in the future?

The simple and most effective way to kickstart your career in the field of digital marketing is to find a job. Digital marketing is a big umbrella under which there are many specialisations that you can choose from and giving you different options to start your career. 

Become a freelancer

Freelancing is a concept of offering your services to clients on a part-time basis from your home. Sitting at home you can build your clients globally. 

Prove yourself as a professional blogger

Many digital marketing professionals choose to blog full time as a career choice. As a blogger, you can generate income with advertising and affiliate marketing strategies. 

Earn with affiliate marketing and AdSense

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

Start your own agency

You can start your own full-time digital marketing agency. If you have experience in managing a business and have a good network. With your agency, you can build marketing strategies for clients and implement them with digital marketing. 

Start your delivery/shipping business

Drop shipping is a business model where you can sell products online to customers without physically owning an inventory. Generally, in this business, you need to develop an e-commerce website and select products based on your research. In the beginning, this may seem like a lot of work, but over time it smoothens out and works like a well-oiled machine. 

About Sunstone

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Sunstone’s training programs are industry endorsed to enhance employability. These programs are designed for hybrid delivery with unparalleled focus on soft skills and personality development. Sunstone’s focus is to provide students with holistic educational experience.

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