List of a few Major Research Articles:

Blockchain Technology as a Tool for Effective Recruitment: A Design Thinking Approach
Published in the European Chemical Bulletin, Volume 12, Issue 4, May 2023, Pages 1603-1613
Revisiting the Random Walk Hypothesis in the Indian Stock Market: A Design Thinking Approach
Published in the European Chemical Bulletin, Volume 12, April 2023, Pages 2539-2550
Dividend Announcements and Their Impact on Equities Listed in the National Stock Exchange: An Event Study
Published in The Seybold Report, Volume 17, Issue 9, September 2022, Pages 1806-1824
Students’ Perception about Design Thinking and Its Influence on Their Problem-Solving Skills: An Empirical Study
Published in the International Journal of Advanced Science and Technology, Volume 29, Issue 4, December 2020, Pages 9735-9742
The Rural Development Planning in Indian Economy—A New Century
Published in the International Journal of Management (IJM), Volume 11, Issue 12, December 2020, Pages 2856-2863
Challenges of Organic Farming on Rural Development in Tamil Nadu
Published in Dogo Rangsang Research Journal, Volume 10, Issue 8, 2020, Pages 154-161
FDI in India: Leading to Economic Growth
Published in the International Journal of Recent Technology and Engineering, Volume 8, Issue 2S10, 2020, Pages 182-186
Role of Technology Incubation Centers in Promoting Small-Scale Business: A Case with Special Reference to Tamil Nadu
Published in Test Engineering and Management, Volume 82, January 2020, Pages 9279-9286. ISSN: 0193-4120
An Empirical Study to Analyze Overbought and Oversold Periods of Shares Listed in CNX Bankex
Published in the International Journal of Management, IT and Engineering, Volume 9, Issue 3, 2019, Pages 155-167. ISSN: 2249-0558
Dow Theory in Assessing Equity Share Price Movement
Published in the Asian Journal of Research in Social Sciences and Humanities, Volume 6, Issue 10, 2016, Pages 1326-1336, ISSN : 2249-7315
Impact of Corporate Event Announcements on Trends in Equities: Evidence from NSE Sectoral Indices
Published in the Asian Journal of Research in Social Sciences and Humanities, Volume 6, Issue 6, 2016, Pages 2077-2090, ISSN : 2249-7315
UK's Referendum: Signaling Effect
Published in the Asian Journal of Research in Social Sciences and Humanities, 2016, Volume 6, Issue 10, Pages 1449-1460, ISSN: 2249-7315
Investors’ Risk Profile Analysis and Their Perception Towards Investing in Stock Market
Published in the ZENITH International Journal of Business Economics & Management Research, Volume 5, Issue 8, 2015, Pages 13-22, ISSN: 2249-8826
Dynamic Interactions of Macroeconomic Variables and Stock Market Movements in India
Published in the Global Management Review, Volume 8, August 2014. ISSN: 0973-9947
Impact of Advertisement on Consumer Buying Behavior
Published in the Journal of Marketing & Communication, Volume 8, Issue 2, September 2012. ISSN: 0973-2330
A Study on Customer Satisfaction and Service Gap Analysis with Special Reference to the After Sales Service of Bajaj Two Wheelers in Tamil Nadu
Published in the Journal of Marketing & Communication, Volume 8, Issue 1, May 2012. ISSN: 0973-2330
An Analysis of the Growth of Life Insurance Corporation of India (LIC) – In the Context of Post-Liberalization Era
Published in the International Journal of Management, IT and Engineering, Volume 2, Issue 5, 2012, Pages 510-518. ISSN: 2249-0558
The Influence of Artificial Intelligence on Recruitment: A Conceptual Study
Published in the International Journal of Advanced Science and Technology, Volume 29, Issue 3, Pages 11527-11535.
Performance of Share Price of Indian Public Sector Banks and Private Sector Banks: A Comparative Study
Published in the Indian Journal of Applied Research, Volume 1, Issue 5, February 2012, ISSN: 2249-555X

Faculty Page

School of Management

School of Technology

Campuses - Our Presence

Others

About Sunstone